When it comes to children’s toys, packaging is one of the first things you see when you look at a toy in the aisle. Not only does it tell you about the toy, what it contains, the brand, etc., but colour also plays a very important role in effective packaging—ensuring that the right toy targets the right audience, given the connotations of the different colours.
Pigment dispersion is essential in packaging, which ensures the colours are correct and match brand colours to ensure no mistakes and a recognisable, consistent package. Therefore, getting the pigment dispersion right is the most important thing.
What is pigment dispersion?
Pigment dispersion is when pigment aggregates get broken down and dispersed equally to create the correct chosen colour. The pigment dispersion process takes place in a series of steps: wetting, deagglomeration, and stabilisation to ensure that the colours are perfect; it’s a very careful process and one that requires an immense attention to detail, as you will need the right amount of pigment for the toy’s packaging and to make sure the colours are always consistent with all the brands other packaging and brand in general at all times.
Pigment dispersion is especially important in the process of manufacturing toy packaging, as the colours must remain consistent. The selection of colours is essential in toy packaging in order to induce specific emotions to make the buyer more enticed to buy the product.
Popular Children’s Toy Packaging Colours
Every colour has ideologies behind them, which are used by packaging manufacturers to best represent the toy they’re making the packaging for. This creates a cohesive product that connects with the overall brand aim and perfectly targets its audience. Finding the right shade of each colour is important too, which is why pigment dispersion is so important. To have the right shade of the colour that manufacturers need in order for the packaging to be effective.
- Blue is stereotypically a colour associated with boys. Using blues can often indicate a more male-oriented toy. Still, it can also evoke feelings of comfort and confidence since blue is often a bold colour. So, pairing it with a male-targeted toy can often reinforce that ideology.
- Pink, unlike blue, is heavily associated with girls. Pink also represents feelings of femininity and nurturing, so you will often see packaging related to stereotypically more feminine things with these colours of packaging, such as toy babies and fashion dolls.
- Orange is usually associated with being a more active colour alongside yellows. It’s also a youthful colour, which can be popular with children due to its eye-catching appearance, which is especially useful when trying to catch the attention of children and parents when buying the toy.
Conclusion
Pigment dispersion is a very important step when it comes to manufacturing packaging, as each shade must be perfect and consistent, which, in turn, creates an aesthetically pleasing packaging for the brand, and understanding the connotations behind the colours will make sure that the perfect shade will match brands aim for that particular toy.
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