In a competitive retail world, consumers make decisions in seconds — and colour often makes the difference. At Abbey Masterbatch, we understand that colour is more than pigment: it’s communication. It expresses identity, builds trust, and influences behaviour long before a customer reads a label.
Why Colour Matters
Studies reveal that up to 90% of first impressions are based on colour alone. The right tone can signal quality, sustainability, or innovation — essential in sectors from food packaging to consumer goods. For manufacturers, this makes colour strategy a key part of brand success.
The Psychology of Colour
- Red: Passionate and attention-grabbing, red evokes appetite and urgency. Common in food, drink, and sports branding.
- Blue: Calm and trustworthy, blue suggests reliability — ideal for healthcare, cleaning, and technology products.
- Green: Associated with nature, freshness, and sustainability — perfect for eco-friendly/nature-focused brands.
- Yellow: Warm, cheerful, and energetic. Used sparingly, it draws the eye without overwhelming.
- Black: Elegant and luxurious — a statement of sophistication for premium brands.
- White: Clean, pure, and minimalist, often used to convey transparency and modernity.
Consistency Across Materials
Achieving the right emotional tone means balancing design with technical precision. Polymer type, recycled content, and finish can all affect final colour.
Abbey’s colour-matching and formulation services ensure your brand colours remain consistent across applications — whether working with virgin polymers, rPET, or bio-based alternatives.
Emerging Colour Trends for 2025
The latest packaging designs are embracing:
- Natural, earthy tones for an authentic, sustainable aesthetic.
- Or a mix of natural and bold tones, with a significant focus on warm reds, oranges, and earthy browns for a more grounded feel
- Transparent finishes that suggest honesty and recyclability.
- Low-pigment, minimalist palettes that reduce environmental impact while maintaining brand strength.
Trends come and go, ever changing. It can be crucial for your brand to stay on top of these trends and plan for what is coming in the future.
Additionally, Abbey Masterbatch is developing formulations using recycled pigments, bio-derived colourants, and low-VOC carriers — helping brands meet sustainability targets without sacrificing shelf appeal.
Colour as a Sustainable Strategy
Colour psychology isn’t just about aesthetics — it’s a sustainability story too. By using advanced pigments and precision formulation, Abbey helps manufacturers reduce waste, improve efficiency, and achieve greener packaging goals.
Partner with Abbey Masterbatch
From creative concept to production-ready formulation, Abbey supports brands in delivering colours that connect, perform, and last.
Whether you’re rebranding, developing a new line, or improving recyclability, our team ensures your colours tell the right story — and stand the test of time.
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